Real Estate Marketing Tools: Effective Use of Social Media

In the real estate boom of the ’90s, realtors could stick a sign in the ground and wait for prospective calls to pour in. Now, alas, home sales are much harder to earn. One real estate marketing tool many successful agents use is social media. Twitter, LinkedIn and Facebook are now considered key components in all marketing – and realty is no exception. Below, we explore how realtors use these tools to vend properties. We also provide a competitive advantage by highlighting the most powerful ways to use social media as a real estate marketing tool. First, however, let’s think about why these tools should be such an effectual way of marketing real estate.It Offers both Expansive and Targeted ReachThe challenge of marketing real estate these days is getting your message in front of as many people as possible while especially focusing on those who are genuinely interested in your properties. Social media is a potent marketing tool because it is both far-reaching (you can place a public message on your profile) and targeted (you can send a message to just those people who might be interested).Tricks for using Social Media to Market PropertiesStep one in using social media as a real estate marketing tool is to set up a company profile at each networking site. Once your profiles are in order, start participating! It is not like traditional “spray and pray” advertising. It is a two-way conversation. Don’t just post your listings – interact with your followers and friends, as well. Your role is to ask questions, leave comments and provide useful information as an expert in your field. Some of the most prosperous real estate organizations in the world succeed online by passing on tips that property owners and buyers will find invaluable. As an example, let’s say one of your clients posts a question to your Facebook page about closing costs. Take advantage of this opportunity to show your deep knowledge by posting a quick, info-packed video response. This kind of user-centric approach to marketing real estate on these sites will earn you fans and sales.Consider Corcoran Group In New York. They are enjoying booming web traffic and overall business thanks to a robust social media presence. All levels of employees, including CEO Pam Liebman, consistently provide helpful content through social media sites. Liebman herself regularly posts video responses to users’ housing questions. Once a real estate social media page has been established, you can generate new business directly through your Twitter and Facebook pages, as Corcoran proves.Syndicating Customized Listings on Facebook and TwitterSome realtors’ social media posts are more engaging than others. A drab, static listing will get far less attention than an interactive, entertaining one. For example, some online services empower real estate agents to create customized home tour videos and eCards. Utilizing such a service ensures that property listing information will be consistent across the web. Moreover, tour videos and eListings are easy to plaster all over the Internet, from Twitter to Craigslist to Facebook. A property tour video features a slideshow of pictures, particulars on each room, charming animation and music. Such packed, engaging content is much more likely to be shared by your followers, extending your social media reach even farther.

Posted in Real Estate | Tagged , , , , , , , , , , , | Comments Off

Build a Strong Online Business

When it comes to online business, there is no certainty that everything will be a success. This is also true in offline businesses. We are all living in a competitive world wherein we fight for survival. This also applies to an online business. Marketers have found a new way to advertise, promote and market their products, they have seen the Internet as a good way to reach more people in their target market. A very fast and efficient method of marketing that can do wonders for them and their business.The Difference of Online BusinessEngaging in online marketing is not that easy as it seems. Doing business online is a totally different field that we cannot easily venture in. The difference in doing business online is that we have to work hard on our strategies in order to be successful. We basically need a website or a blog in order to represent the company and everything under it. We are battling with time, interest level and other competitors in the same market we are in but we only have one goal, to be on top of our chosen niche.PreparednessNo matter how prepared we are if we do not have the skill to handle instant challenges that may hamper our growth and sales, we would definitely be headed to failure. It takes a lot of courage and experience in order to handle unexpected situations that may be encountered along the way. If we are able to survive this then making adjustments would not be a problem for our business endeavors.StrategiesA lot of strategies can be used in an online business. One of the most popular ones is SEO or Search Engine Optimization. In using SEO tools, we are making our business more visible on the Internet and making our business popular in the niche we are in. When we say SEO it includes a lot of strategies. Article writing, promotions and linkbuilding are some of the strategies under SEO. It can either be done by business owners themselves if they are adept with SEO or can hire an SEO expert to do it for their business.Social Media Advertising which includes the use of sites like Facebook and Twitter can also be a good strategy in online business. Many ads are popping up on these sites. They are actually paid advertisements. Marketing on these sites can be done through fan pages, creating a company account and then posting links as well as related topics on these accounts for users to check out. This is one way to drive more traffic and sales for the business.Blogging, Forum Posting and Social bookmarking can also be considered as strategies in online marketing. Not to mention Affiliate Marketing which can also gain much for online businesses these days.How To Maintain an Online Business?With the strategies mentioned above, we have the choice on what strategies to use and what will be best for our business. It is up to our hands on how to maintain an online business. We may have a big budget for online marketing but if we do not do it right, surely we will loose much. If we are pretty new to online marketing but still we want to push through with our online business then we can seek the help of experts in this field to help us out.One thing to remember, we should not put ourselves in a situation wherein we do not have an idea about. Total lack of knowledge will lead our business to doom.We should never engage in an online business unless we are willing to risk every thing. Make wise business decisions most especially in an online business. Market online but do it right. Build a strong online business.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , | Comments Off

Personal Finance Plans Slipping Away? – Learn to Budget Your Funds and Benefit From Debt Relief

Are you in the mist of a financial mess? Do feel as if you don’t have enough money to pay your bills? Do you feel as if you’ll soon be in debt (if you aren’t already)? If you answered yes to any of these questions, now is the time for you to gain control of your finances. You don’t have to wait until they are completely trashed or until you are massively in debt to seek debt relief or financial assistance.One of the best things you can do right now is utilize the services of an expert or a pro. The good news is that there are lots of individuals and companies out there who can help. Who should you call upon? What factors should you consider when making your choice? Please keep reading on to find out.If you have just started losing control of your finances, you might not be in debt yet or you might not be that far in debt. In this case, you want to focus on financial planning and financial management. You might want to temporarily hold off on enrolling yourself into a professional debt relief program. For the time being, you’ll want to focus on financial management. You want to learn the importance of budgeting your money. Since this is new to you, it is recommended that you utilize the services of a financial planner. They can help you look at your current budget and help you make suggestions to trim spending and save money. These steps can easily get you out of debt if you only owe a couple thousand dollars or keep you out of debt.If you have not just lost control of your finances, but if you owe thousands and thousands of dollars to the credit card companies, it is within your best interest to do more than just seek financial help. Right now, you also need to seek debt relief help. You can reduce a percentage of your total owed with settlement or get a more affordable and more doable loan with consolidation. If you’re unsure which is the best, consider utilizing the services of a debt relief or credit counselor. They perform some of the same steps as the above mentioned financial planners. Not only can they show you ways to get your spending under control, but they can also help you decide upon the debt relief option that is best for your wants and needs.In short, it is important to stop your finances from going completely down the drain. You can improve your chances of getting out of debt or staying out of debt by gaining control of your finances now or before it gets too worse.There has really never been a more advantageous time for consumers to try and eliminate unsecured debt. Creditors are very concerned about collecting and most have government money to make eliminating some of your debt financially feasible.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off