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A business plan is a written description of the future of your business and more importantly, how you are going to get there. It is a document that explains what you are going to do to make your company profitable and how you are going to achieve this. It defines both your business model and your strategies to make this business model work and more importantly profitable.Normally when a business idea arises, you know what resources and capabilities you have at the start of your business and where you want to go in a certain period, usually in 3 or 5 years. But what is the way to reach that goal? Where to start? How to arouse investor interest? Even, how to get your business off the ground? Everything seems so easy when you have the great money winning idea and concept. It is how you are going to achieve these dreams and get enough money to keep the business going for many years to come.Writing a business plan is to build a map that will guide you to where you start making money with your initial business idea. At is very basic structure, your business plan is a mixture of strategies and plans. It involves financials, marketing, staffing and products. Think of it as the foundation to your new business.WHAT are the reasons that I might need one?
• To look for investors.
• To apply for a loan.
• To establish the viability of your business idea.
• To make improvements to your current business.
• To expand your current business.All of these types have different emphasises and a different structure.WHAT is a business plan?
It is a tool or document that describes a business opportunity or idea, the work team, the operational and marketing execution strategies, the business risks and the economic viability of your business. A well written document guides you to turn an idea into a viable business.It can also be defined in another context in that the business plan becomes a fundamental tool within the analysis of a new business opportunity, a diversification plan, an internationalisation project, the acquisition of a company or an external business unit, or even the launch of a new product or service within the current business.To summarise, both for the development or launch of a startup and for the analysis of new business investments, the business plan becomes an indispensable tool. So even though you have an established business, you will still need a business plan as you expand and improve that business.A business plan is never finished and should be reviewed from time to time at least annually but certainly when large changes to an existing company are anticipated. This implies that every plan must adapt effectively and efficiently to the changes, helping the project to continue.WHAT is the point of a business plan?
Many entrepreneurs think they only need a business plan when they are seeking investment or when the bank asks for one. However the act of business planning, when completed correctly, enables the entrepreneur to carry out an extensive market study that will provide the information required to design the best possible business model that will be both profitable and efficient.Additionally, the business plan will develop the strategic measures for all functional areas that will enable them achieve the objectives for the new business.
Once written, the business plan will serve as an internal tool to assess the management of the company and its deviations from the planned scenario. Proposing, if necessary, adaptations to the agreed business model in order to obtain updated information for the daily management of the company. This will include preparation of the required changes and processes to bring the business back on track.So lets dive into the concepts behind business planning a bit more.The WHY of The Business Plan
• Why do you want your business plan?
• Why are you writing the plan now?The WHAT of the Business Plan
• What is the purpose of developing a specific plan?
• In what period do you consider it possible to carry out your projects?
• What is your business model?
• What is your Value Proposition?
• What are your products or services to be offered?
• What positioning do you plan to develop to compete?
• What are your measurements of success?
• What markets do you plan to penetrate?
• What market percentage do you estimate to obtain?
• What margins do you consider possible?
• What income do you consider you will receive?
• What are the costs of expansion?
• What are the costs of obtaining new customers?
• What do you want to do with your business?
• What strategies do you want to undertake – financial, marketing and planningThe WHERE of the Business Activity
• Where will your products be sold from? Shop, office, website, social media, road side, party planning,
• Where are you based? Locally, centrally, virtually etc.
• Where are your products produced?
• Where are your distribution channels?
• Where are they going to be sold?
• Where is your market?
• Where will your staff need to be based?The WHEN of your business planning activities
• When will you need to start your new activities?
• When will they end?
• When will your investor need to invest?
• When will your investor get their money back?
• When will you have enough staff to carry out your new changes?
• When will your products and services be available?
• When will your products need to be updated and/or improved?
• When is the best time to attract new customers?WHO do you present your plan to?
• Bank for loan purposes and they will take a charge over a property usually.
• Investor to join your company as a shareholder.
• Angle Investor to join as a shareholder but also be involved in the running of your company.
• Management team so they know what is expected of them.
• Suppliers who will be offering credit.
• Director level hires so that they are encouraged to join your company.
• Believe it or not the entrepreneur should also refer back on a regular basis.As you can see there are a lot of Ws involved with a business plan – the biggest W is why should you write a business plan and the answer is – because it is such a great business tool.

Search Engine Optimization (SEO) is a collective term for a variety of techniques designed to help target webpages rank highly with search engines. Search Engine Optimization, while still a new field, has a tremendous impact on the way businesses operate online. A good understanding of current Search Engine Optimization practices and techniques is essential to functioning well in today’s online business climate. Of course, it goes without saying that some ways of learning about Search Engine Optimization are better than others. All things considered, Search Engine Optimization training courses are the best source of up-to-date information on SEO.SEO training courses are superior to other methods of learning about SEO for the following reasons:1. They promote a deep understanding of SEO versus the more superficial understanding other sources of SEO information tend to promote.2. They are always designed by top SEO experts.3. They are always structured in a way that makes learning fun and efficient.4. They provide only the latest information on SEO.Reading online about SEO may give you some idea of the basics, but if you want to fully comprehend SEO as a whole, you need to look into SEO professional training courses. Training courses always teach SEO in such a way that all the parts of SEO are related to each other, which means that even a novice can get a good general understanding of SEO after a few instruction periods. SEO professional training courses take you far beyond just learning details out of context; they show you everything in context in such a way that you can work towards complete mastery.Unlike a lot of SEO instructional videos and books, SEO training courses are only put together by established SEO professionals. You do not want an amateur making your training materials. The quality of training materials is a key factor in the effectiveness of any kind of training. If you use poor quality materials, you will end up with poor learning results. Go with the experts, and don’t trust anyone else to design your SEO learning curriculum.The way your SEO learning materials are structured is just as important as their quality. Well-structured materials enable you to remember what you learn better and have more fun while learning. Poorly structured learning materials sabotage the progress of even gifted learners. One of the biggest advantages of SEO training courses is that they always carefully structure the information you learn so that you only ever deal with the meat of SEO and your time is never wasted on fluff.SEO professional training courses also distinguish themselves from other sources of SEO information by containing only up-to-date content. It is true that there is a lot of SEO related material available on the web, but the vast majority of this material is outdated. SEO changes very rapidly, and yesterday’s insights can be less than worthless. In order to really benefit from SEO training, you need only the latest SEO insights.Learning about SEO isn’t easy, but with the help of professional teachers, you can be well on your way to obtaining a mastery of SEO in a relatively short period of time. Don’t skimp on your SEO training; everything you invest in it now will payoff later.

Distance learning opportunities used to exist through what was called correspondence courses, which were conducted over the mail, on the radio or on television. Today, the internet is the primary method of presenting educational materials. Online education affords students who little time or money, or who live in remote areas, to attend classes.Classes Offered Through Distance Learning Online EducationAlmost any curriculum can be pursued online. Students can seek programs that result in certification, advanced technical skills, associates degrees, bachelors degrees, graduate degrees and even doctorates. Even continuing education classes for licensed professionals and high school equivalence courses can be completed through virtual classrooms.Methods for Distance Learning Online EducationOnline education is usually web-based with a specific web site designated for the course. Supplemental materials, such as software, may also be part of certain online courses. Students visit the course web site to complete the posted assignments and take tests. Instructors and students communicate through email and chat rooms. Sometimes virtual lectures and discussions are part of online coursework. Students can attend virtual classrooms to complete their education and some colleges even have virtual graduation ceremonies.Types of Students Who Pursue Distance Learning Online EducationMany different students from all over the world participate in distance learning online education opportunities. Some students work and attend classes online during their free time. Other students live in remote areas where local colleges do not exist. Still other students choose to combine online courses with traditional classes for what is known as a blended learning experience. Student who pursue distance education do not fit a particular mold, but should possess the following qualities:self-motivation;well-organized;independent learner;computer literate;good time management skills; andexcellent communication skills.Validity of Distance Learning Online Education: Research from the Sloan Consortium states that online learning is comparable to education obtained in a traditional setting, based upon a poll of academic leaders. Academic leader James Sherwood, Ph.D. and dean of University Extension, the continuing education branch of The University of California at Berkley states that, “Coming out of World War II and getting into the 60′s and 70′s there was a kind of stigma associated with distance education. That has certainly changed.” Because of technological advances and online resources, distance education has improved and offers an equivalent opportunity to traditional education.Faculty Perspective of Distance Learning Online Education. Dr. Michael Otaigbe of Strayer University in Virginia has taught courses both in person and online at the same college. His opinion is that online classes generate an unexpected level of motivation, saying, “Online, I have the freedom to require contributions. Every week, my students have to submit essays and participate in group discussions. I get a better sense of the learning process.” He also finds that online students come from all over the world and have unique contributions that benefit the other students.Online Education Distance Learning Association in the US. Several distance learning associations exist within the United States that offer additional information about taking classes online for prospective students.The United States Distance Learning Association (USDLA). The USDLA is a non-profit association that promotes the development and application of online distance learning for education and training purposes. The USDLA encourages distance learning for grades K-12, college and higher education, corporate training, continuing education, government training and military training. Further, the USDLA supported the implementation of the Snowe-Rockefeller Amendment to the 1996 Telecommunications Act, as well as other legislation in 1997 that was introduced by Kennedy and Snowe.The Distance and Education Training Council (DETC). The DETC is a non-profit educational association that is a central hub of information about distance study and the correspondence learning field.Federal Government Distance Learning Association (FGDLA). The FGDLA is also a non-profit association. The FGDLA was formed to promote development and application of distance learning programs. The Association also acts to foster understanding and collaboration among the people involved in education and training within the federal government.Covering Costs for Distance Learning Online Education Programs
Financial aid is available to online students, just as it is for traditional students. Online students can apply for applicable state and government financial aid, Stafford loans, student loans, tuition reimbursement and scholarships to cover costs for cyber classes. Also, virtual students save money on transportation and housing. Gaston Caperton, president of the College Board, said, “The College Board continues to advocate for need-based aid, so that students can have the opportunity to benefit from college education.”National and international strides are being made everyday in distance learning online education. Rep. Vernon J. Ehlers, R-Mich., introduced legislation to scientifically scrutinize online learning. The Independent Study of Distance Education Act of 2007 directs the National Academy of Sciences to conduct a study that would compare classroom instruction with distance learning programs. Colleges such as the University of Wyoming are experimenting with gaming as a form of teaching online education. Consider that the dynamic nature and convenience of online education has attracted about 3.2 million people to take a distance learning course in the past year. Distance learning online education programs are an effective way to achieve higher education.